Bentley the watch brand was established in 1948 in La Chaux-de-Fonds, Switzerland. The town is steeped in the history of Swiss horology, and known to the world as the cradle of modern watchmaking. In the early 90s, Bentley evolved to be the Bentley Luxury Group, and expanded its product portfolio to include fashion and lifestyle accessories as well as leather goods while embracing its new brand motto, "BE IN CONTROL".