Christian Ruefli-Flury, a highly talented and romantic watchmaker “Maître- Horloger” from Grenchen in Switzerland, produces a pocket watch for the 25th birthday of his beloved wife Pauline. Impressed by this exquisite gift, she convinces her husband to set up his own watch making company in Biel, a city famous for its well-educated watch engineers. Christian Ruefli-Flury called his company “Edox” which means “measuring of time” in ancient Greek.